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  Sponster Patent Pending Technology in MSN Hotmail:
Relevant third-party content shows up in a 'window' next to the email text. The keyword 'lunch' was recognized by the Sponster Contextus Processing Engine and relevant content was dynamically appended to significantly enhance the communication. In this particular case the keyword 'lunch' in the body text was dynamically altered to point to the landing-page of the appended content. This is called Hotlinks and is an optional setting.

 
   
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